22/02/2018, Barcelona

The fashion brand by Jorge Lorenzo gets involved in the Moto3 project from 2018, promoting two young talents, Kazuki Masaki and Gabriel Rodrigo

Skull Rider, the fashion brand by Jorge Lorenzo, and RBA BOÉ Racing join forces for the 2018 season with a cooperation agreement. The brand from Barcelona, which mainly focuses on sunglasses, will be the Title Sponsor of the team, providing Gabriel Rodrigo and Kazuki Masaki with its unique look for Grand Prix events. Skull Rider expands its presence in Road Racing, working on a project that plans to develop young talents in the Championship. For this new challenge, the name of the team will be RBA BOÉ SKULL RIDER.
During the team launch, which was held today at Ikibana (Barcelona), Sito Herrera, Lorenzo’s business partner at Skull Rider, explained: “Skull Rider was born through the passion for motorsports, both Jorge and I are extremely happy with this agreement. To be the main sponsor of the team means that we make a stronger step as a brand in motorcycling and we can support young talents. This sport is what brought us together with RBA, but our aim is to tighten our relationship and grow with the Group, in order to achieve big things."
On the other hand, Jose Ángel Gutiérrez Boé, co-founder of RBA BOÉ Racing, together with Ricardo Rodrigo, the president of RBA Group, said that “The strong implication of Skull Rider with the team is the type of energy that we needed to start our fourth season in the World Championship. We are thrilled to count on a brand that, just like ourselves, shares the desire to support young talents. With Skull Rider we’ll soon start to work on various long term projects, which will give us the chance to develop our structure. It’ll be an important season for our team and we look forwards to the beginning of the Championship, in order to take Skull Rider, MT Helmets, Seventy Degrees and all the other sponsors on tracks all over the world."
Gabriel Rodrigo and Kazuki Masaki, the riders of RBA BOÉ SKULL RIDER, showed their excitement in the launch as they unveiled their bikes, together with the team.
The Argentinian Gabriel Rodrigo explained in the event: “I’m really looking forwards to this project. Already during the past year we proved that we can be fast and put in good races. This winter I trained more than ever and I got ready for this challenge, since this will be a very important season for me. Besides, I know I’m ready to achieve good races and to put together all the work done in the last few years. I’d like to thank all our sponsors: Skull Rider, RBA and everyone that makes this project possible. It feels good to know that great companies support you and believe in you. I’ll do my best in each race and we’ll work hard in the last tests of the preseason, in order to try and reach the top since the first race."
Kazuki Masaki, the Japanese rider that joins the team for the 2018 season, explained: “For me it’s a great opportunity to join this team. It’ll be my first year in the Championship, I’ll do my best to learn from this experience. The main objective that we have is to grow and improve race after race. The first feelings in the tests were positive, I could get to know the technicians that will work with me through the year, as well as the work method of RBA BOÉ SKULL RIDER. I can’t wait to get to Qatar for the first race of the year, in order to make progress in each session. I’ll do my best on track to thank the support of each sponsor and each person who is involved of this program."
The launch, directed by José Luis Merlos, counted on more than 150 guests: friends of the brand, sponsors, and VIPs such as Stephen James, the main image model for Skull Rider. The evening was enlivened with a welcome cocktail by Patrón and a tasting of sushi from Ikibana, boasting the excellent cooking from the fusion of Japanese and Brasilian cuisine, together with Fenomenal and Impaciente wines.